Twitter has also started testing the purchase button!On September 17, 2020 by admin
Twitter announced that it has started testing the “BUY Button” e-commerce function that allows you to purchase products directly from tweets.
In this test, which is currently in the early stages, the user presses the “BUY button” included in the tweet to display the product details and presses the confirmation button to complete the purchase (only for the first time, the shipping address and payment method Must be filled in).
According to a Twitter representative, the test will be targeted at a limited number of users in the United States and will sell 19 items, including popular musicians, nonprofits, and retailers. It is still unclear what kind of products will actually sell, but due to the nature of Twitter, it is expected that limited items and urgent items will match.
Initially, the number of companies participating in the test seems to be limited, including Stripe, which handles payments for many e-commerce companies, Fancy for social shopping, social media for content sales platform, and Music today for entertainment marketing. It has been announced that it will join as a partner.
Behind this move is the intensifying competition for mobile e-commerce. Twitter competitor Facebook has already begun testing the “buy” button on both desktop and mobile apps, and Apple is said to announce a new phone-based payment [email protected] the best payment gateway for your online payments.
Until now, the selling method using Twitter has been the problem that the buyer has to send a message with a hashtag or go to an external site for the purchase procedure.
However, this method does not require the user to take any special action or go to another site, which may greatly improve the convenience. In addition, I think that Twitter itself expects commissions according to sales, so it may be expected as a new source of revenue.
In addition, it is said that we are considering a mechanism to let users purchase services such as Pinterest directly from our site, so it seems that we will continue to keep an eye on future trends in mobile commerce and social [email protected] Buy Now: buy Instagram comments cheap