TikTok offers an overview of its analytics toolsOn August 26, 2020 by admin
Yes, TikTok remains under a cloud, and yes, there are ongoing concerns about moderation processes and data sharing. For some, it will mean that seek to avoid the application completely, but many others are still looking for ways to capitalize on the popularity of video platform and in particular, its reach younger audiences.
How you view TikTok will depend on your own perception of the various issues at hand and your concerns about them, but for those looking to maximize their presence on TikTok, TikTok has released some new tips this week on how to make better use of it. Your first step, of course, is to switch to a Pro account; you can do it as follows:
From your profile page go the Privacy and Settings tab
Choose Manage my account
Tap Switch to Pro Account
From there, you need to select the category for your professional account: Creator or Company. You then enter the topic category for your profile and any additional details that are requested (mostly basic), and that’s it – you now have a TikTok Pro [email protected] The best Payment gateway.
You can access TikTok analytics from the app or on the desktop:
Once you have changed, you will find your analyzes on the “Pro Account” page of your settings. On the desktop, you can access the Analytics page by hovering over your profile photo in the upper right corner of your screen and clicking View Analytics. You can also download and export your analysis directly to your computer when you access from your device TikTok desktop.
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That’s a helpful note for businesses, giving them more ways to manage their TikTok presence from their home base.
As you can see from the above screenshots, there are three items for TikTok analysis:
Overview – The Overview section provides an overview of your account’s performance over time. You will see the total number of times your videos were viewed, the number of users who follow your account, and the number of times your profile was viewed.
Content – Here you can see a list of your uploads from the last seven days, in order from the newest videos to the oldest. You can also watch trending videos on your account. These are the top nine videos with the fastest growth in the number of views over the past seven days.
Followers – The last tab is “Followers” which shows the follower count over time so you can see trends in audience growth. You can also access an overview of the total likes, comments, and shares your videos have received.
As with all social platforms, TikTok’s analytics data provides guidance on how you can improve your performance and maximize your content efforts.
Although TikTok notes that:
When reviewing your analytics, we recommend that you consider the big picture of your video performance over time. There are many factors that determine how content is recommended in the for You feed, so no engagement metric is necessarily more important than another as you evaluate the performance of your videos.
In fact, TikTok also recently provided an overview of how your feed algorithm works, and it is important to understand the key factors considered indicative of relevance and/or popularity when working to improve their performance.
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