News from Instagram Introducing IGTV
On August 5, 2020 by adminInstagram is taking video to a new level with IGTV, a new standalone app for long-running vertical videos. IGTV builds on the success of Instagram Stories and other video features, which have helped Instagram grow more than a billion monthly active users. Here is a summary of how IGTV works and tips on how to use it.
IGTV adapts television for a mobile generation
Considered a competition for YouTube, IGTV offers a new way for content creators to deliver deeper. Previously, the videos on Instagram had to last 60 seconds or less. That meant users needed to split long videos into shorter segments and share multiple images in publications, as described in our article on Instagram Carousel publications. In IGTV, creators can share videos between 15 seconds and 10 minutes. Selected users, including National Geographic, can post videos for up to one hour.
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In addition to the new app, which will be released in the coming weeks, long-format vertical video is also available to all Instagram users. Just tap the tab in the upper right corner of the Instagram app.
Just like normal television, the video will start playing as soon as you open the app. And with IGTV, the creators will be the channels. This means that if you follow someone who creates content for IGTV, their channel will be available for you to watch. Users can swipe up to search for more content, swapping between For You, Next, Popular, and Continue Viewing.
You can create your own channel on IGTV in the application, which uses the same privacy settings your usual account Instagram. After creating your channel, you can upload videos prerecorded from the mobile application or the web browser on your computer. As you fill your channel, videos are displayed as thumbnails at the bottom of the screen.
You can use Instagram ideas to see the audience retention chart and the average percentage seen by viewers. Other metrics, like the number of likes and views, will be visible to everyone, just like the regular Instagram feed.
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IGTV reflects the changing taste in video
The move from Instagram to long-form video is no surprise. As traditional TV viewing declines, the popularity of video on social media continues to grow. Facebook, which owns Instagram, began experimenting with video formats last year. Their research showed that vertical video outperformed horizontal and square video. It also showed that people preferred large format vertical video, and were more likely to spend time watching a large vertical video with the sound turned on.
And, as Tech Crunch reported prior to the official launch of IGTV, Instagram’s approach to curatorial recommendations will make it easier for users to find quality content. This can be difficult to do on YouTube, creating an opportunity for Instagram to fill a gap in the market.
Tell us about your plans in the comments below! You do not know where to start with the video? Take a look at our publication on social networking these tactics you should try to0. In addition, see our tips on creating social media videos without appearing before the camera.
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