LinkedIn has released a new guide on how to use its LinkedIn Live and Events tools to facilitate virtual events, responding to the growing demand for such tools, with in-person meetings that seem set to be out of the game for some time.
This is actually the second event guide LinkedIn has published in the last two months. LinkedIn announced that it was combining its live and event tools into more cohesive virtual events offering in May, then last month, LinkedIn published a comprehensive 16-page guide on how to use the new tools to maximize your digital events.
This new guide is more of a complement to the first, with a greater focus on tips and case studies to help provide concrete steps you can take to optimize its features.
First, LinkedIn provides insight into the growing use of virtual events and the challenges businesses are seeing.
We recently surveyed hundreds of marketers and 69% indicated that “swapping in-person events for virtual events” is a top challenge. Marketers pointed to this as their second biggest concern over the next three months, right behind budget cuts. Meanwhile, 40% of the marketers we surveyed have already or are planning, moving events to a virtual/online format.
LinkedIn also notes that live streams are experiencing high engagement on the platform.
LinkedIn Live receives 23 times more comments per post and 6 times more reactions per post than native video.
That’s probably not news to any of our regular readers – video content has the highest engagement across all platforms and Facebook live streams have the highest engagement, while Instagram Live has also received the most attention over the years. the locks.
To help marketers take advantage of these trends for their events, LinkedIn includes tips from its own senior broadcast producer, Chris Packard, who provides some helpful tips for maximizing your broadcasts.
LinkedIn also includes a new Adobe case study, with insider tips on how the Adobe team used LinkedIn Events.
In general, not much more is offered here, compared to the previous LinkedIn guide, but there are still some useful notes and tips to help you maximize your events and digital features.
If you’re looking to broadcast your event on LinkedIn, both guides are definitely worth a look, and this one puts more emphasis on how-to broadcast notes and some simple tips on how to maximize engagement.