Facebook is promoting the use of hashtags in posts-improve the reach of posts
On August 27, 2020 by adminIf you’re running a Facebook business page, you may have noticed this prompt in the composer window over the past couple of days.
Yes, Facebook seems to be trying to increase hashtag usage again, and various users are seeing new clues to highlight the use of hashtags on the platform.
But is it worth doing? Will adding hashtags to your Facebook posts really improve your organic reach – or does it just clutter your posts and look desperate or out of place?
It looks like Facebook has had a love/hate relationship with the hashtag for some time now – the platform first added hashtags back in 2013, after they first gained traction on Twitter. But while users could add hashtags to their Facebook posts, very few of them did, and even fewer people searched using tags.
According to a 2016 study by BuzzSumo that analyzed over a billion Facebook posts from over 30 million brand pages, posts without hashtags, on average, had more reach than posts with added tags.
It has long been believed that hashtags on Facebook don’t add anything. Facebook users do not search for content by hashtags, and various features and privacy restrictions limit any such search activity anyway.
So, has anything changed in the past four years?
While there hasn’t been any new research of this magnitude, Facebook marketing expert Marie Smith recently shared the opinion of some users that Facebook is pushing them to add hashtags to posts with the promise of increased reach.
As you can see from the top image in this post, Facebook is now also recommending hashtags that you can use based on the text you enter, while Smith notes that Facebook is also promoting hashtags in messages supporting small businesses during COVID. nineteen.
Facebook also tries to match the use of TikTok-style hashtags for certain trends.
In addition, the company tried different color options for the tags to make them stand out.
But while Facebook may seek to promote the use of hashtags, that doesn’t necessarily mean that people are doing it.
This leaves a little unclear – Facebook claims that adding tags can improve reach, but in reality, you will have to experiment to see if this is actually the case.
In theory, by promoting the use of hashtags, Facebook could very well encourage more users to search by tags, but it could also just be looking to see if it can get more attention by pushing people to more content.
Basically, there is nothing definite, but it might be worth experimenting with the hashtags in your posts to see if you can ultimately create more organic reach.
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