Facebook expands test for skip-able commercials in video.
On June 19, 2020 by admin
According to reports, Facebook has expanded its test of commercials in the video to all types of video content, having previously tested them only in selected live broadcasts, in addition to the fact that they were available in the original content of the publisher or Facebook.
According to AdWeek, Facebook has confirmed that ads in the middle of the video in the new trial version will not be available for skipping for the first five seconds, after which users can click the Skip button to return to their video. AdWeek provided this example of how skippable ads would look.
Facebook will allow video ads to be displayed for up to 15 seconds during the test, although it does not specifically specify how many videos should be in order to qualify for inclusion.
On YouTube, only videos with a duration of at least 10 minutes are eligible for advertising in the middle of the video, which is why, by the way, most influential YouTube people create consistent 10-12-minute episodes on their channels. You could assume that Facebook will impose a similar restriction on its content.
Facebook provided a basic statement confirming the test:
“We test skippable interstitial commercials and evaluate whether these ads are useful to people and businesses before deciding whether to expand further.”
As already noted, Search Engine Land last month announced that Facebook is trying to advertise in the middle of the video in separate live broadcasts, which will give streamers more opportunities to monetize their content on Facebook.
Live ads, according to SEL, are tested in three formats:
Ad Preview, which appears before the live broadcast
Image ad that appears under the live stream
An ad in the middle of the video that plays in the main video player during the live broadcast, while the broadcast continues in the shortened window.
It seems that Facebook can now also test the same options in more types of videos, which may give creators more incentive to post more frequently to Facebook along with game streamers.
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