Facebook adds a new channel Backgrounds, stickers and effects for the month of pride.On August 10, 2020 by admin
Against the background of the continuing criticism of how the company handles its political content, Facebook CEO Mark Zuckerberg today provided an update on where Facebook stands on the political content, and also announced the creation of a new information data center for the promotion of political participation.
Zuckerberg also said that Facebook users will soon be able to refuse political advertising. But later on this.
In an article for USA Today Zuckerberg says that, despite the criticism, Facebook can and will play a key role in the upcoming presidential elections in the United States. He hopes that it will be useful.
Given the fact that most of our conversation is happening on the Internet, I believe that platforms such as Facebook can play a positive role in these elections, helping the Americans to use their voice where it matters most – by voting. We are announcing a major information campaign in order to vote in the history of America. Our goal – to help 4 million people to register to vote.
Voting has long been Zuckerberg’s reserve position on political content. Zuckerberg said people should see what elected officials say because they voted for them. If you don’t like what they say, don’t ask Facebook to stop them from saying this, just don’t vote for them again. Although this issue is often more complex, Zuckerberg’s position also has some logic – provided that voters are not significantly affected by the lies spread by political leaders.
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To encourage greater voter participation, Zuckerberg announced the creation of a new information center in order to vote, which will be added in Facebook, as well as on Instagram.
Zuckerberg said that he expects more than 160 million Americans will see the “authoritative information on Facebook about how to vote in the general election, which will lead to the survey. Facebook will also offer users to create and add new warnings to get information about voting by mail. In addition, Facebook will also start the reminder election day, which proved to be particularly effective to attract voters in the past.
The ability to completely turn off political advertising – a big step. Back in January, Facebook has given users more options to limit the possibility of targeting them from political advertisers, disabling the target user base, or conversely, giving them the right to view the ad if the advertiser used a list of exceptions.
I would like to note that the report says: “See less” instead of “turn off political advertising,” but as you can see here, Facebook says that it actually disables all ads with the political disclaimer “Paid”.
Facebook was initially triggering this option in the US, but in the future, it plans to expand into more regions.
This can have a serious impact. Of course, it still depends on user feedback, people still need to manually turn off political advertising. And while those who criticized the stance of the political content Facebook is likely to do, the people who are not so pejorative, are likely to be affected by such factors.
But this is the beginning, this is an option – it is a significant step for Facebook, which gives a measure to reduce the impact of political campaigns. The impact will be variable, but it will be interesting to see how people will react to this option.
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