3 Ways to increase the performance of your ads FacebookOn July 23, 2020 by admin
When considering the rapid adaptation of technology over time, expect another social networking platform had risen and assumed command in recent years, but Facebook, the giant looming in space, has been retained as the more stable and powerful. Off all challengers so far.
According to critical statistics of social networks 2020 Social Sprout 89% of marketers now use Facebook as their main advertising platform, while 83% of consumers start the regular sessions on the application. Alignment here makes sense companies will go to wherever it is the audience, and no platform has a larger audience at this time.
But the scope and resonance are not connected, just because it can reach more people on Facebook, which does not mean you can stop them as they move and click your ad. For that, you must establish an effective orientation, you must understand your audience and what they are looking, and align the presentation of your ad to your preferences.
That takes work, but if you are looking for some key tips to improve the performance of your ads on Facebook, see these pointers and tools.
Create effective retargeting campaigns on Facebook
Reach old customers or those who have almost become their customers (ie, expressed interest in your brand but never became), it is one of the most effective ways to increase the performance of your campaign Facebook.
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Both Facebook and Google will optimize the performance of your campaign based on specific interactions (ie, events) that occur on your site. Event tracking requires some basic knowledge of coding, as relevant parameters must insert code into your site.
Oribi is an easy-to-use analysis that facilitates the monitoring and implementation of events. Basically, Oribi will export event data designated to Facebook automatically to then use in optimizing your campaigns.
It can be an extremely useful tool for small business owners and startups that can not afford to buy conversion optimization services, or who have limited knowledge of tracking and coding of events.
Moreover, seeing which customers are becoming and where they come from, will be much easier to customize their campaigns and get better results. I saw a boost in my commitment immediately, without having to rely on platforms more complex and costly analysis.
Start to exclude
Anyone who has done even starts a campaign on Facebook know exclusion options and tools focus on ad targeting Facebook. I was surprised to discover through my own research that many people, including more advanced users who have been using Facebook ads for years, are not using them.
In a way, I understand the impulse to include as many of your target demographic; after all, just keep in mind that the audience has already created a bubble on which to build. Why would you need another?
But social networking ads are different from other media options. The more you see your audience, in many cases, less likely they are to follow the links.
This applies to ad exclusions Facebook because you can use them to avoid overexposure to people who, for example, have already bought your product or have been in close contact with your brand. So if someone likes your page, they can receive updates there instead of being bombarded with ads every time they log on.
Here’s a detailed guide on how to exclude audiences on Facebook and who would like to avoid seeing your ads.
Engage your customers
Testimonials in ads are nice, but fail to capture the power of the direct involvement of the user with the user.
You can customize your calls to action to reflect the platform by asking customers to review the product directly in the thread where it was discovered.
Not long ago, I ordered a semi-permanent hair dye a Facebook ad. I received a message from a service representative Messenger client shortly after, wondering if I would be willing to provide photos of my hair, and a brief review in a linked announcement. In return, they sent me a free bottle of the same color or any other color of my choice.
I really liked this approach. First, it is an excellent way to facilitate word of mouth and instill confidence to add authenticity to the testimony. Second, the product works well with a hair dye to be updated in a few weeks and gave me the option to choose the same color or try another. This also helped build a relationship with me as a customer because it gave me the opportunity to be more dependent on the product.
But what impressed me most about this approach was the eventual results. I accepted his offer and took two photos of the finished product once received it. I wrote a couple of sentences about my hair and how easy it was to use felt. A week later, I had my free bottle in hand, virtually guaranteeing that would use it. My testimony obtained more than a thousand “ I like ” and generated a lot of commitment, both me and the brand itself, where they answer questions, and many people said they had just bought him, were about, or were tagging others they would also be interested.
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