Strategies on Designing a Logo
Critical analysis, creativity and planning are the essential steps in being able to create a logo, a visual symbol reflective of a brand’s identity. Here are practical guidelines to start with these essential steps of creating a logo.
Discuss the logo design with the client company
So you are 100% clear on the client company’s brand message, the first thing that should be conducted first is to sit down with the client company and get as much information needed to create a logo that they desire, such as: company’s visions and goals, kind of logo they envision, do’s and don’ts on what the company wants for their logo, what their target market is.
In the process of critically analyzing how and what the logo design will come out to be, do a lot of research online on different logos carrying similar keywords to the brand that your planned logo is representing and learn everything about the various logo concepts by analyzing and connecting their designs to their brand’s theme message and get inspiration from these strategies, such that a well-designed logo should successfully stand for a brand’s identity encompassing these qualities in the logo design – unique, visually attractive and interesting, simple, and sensible to deliver the brand’s message.
When in the process of drawing the logo, make use of the planned strategies that you have mentally formulated and took note of, which are: work with selected keywords and word alternatives to get fresh ideas that can be relevant to your logo design; study your researched logos, especially those that are of fad designs; design a simple but versatile logo; use basic drawing techniques by using a grid, pen and paper; play up with colors, fonts, layouts.
A well-thought of logo design is not just mere artwork but that it should be crafted to be a brand identity that can effectively communicate a core story of which this takes an in-depth process of research and exploration. Making a story behind the logo is the designer’s job and when the designer succeeds in creating one, the logo is able to tell a story of the brand without requiring any words and through that customers will be able to remember the brand and logo, as well.
Avoid mistakes in logo design
There are common mistakes which some logo designers fall into which the designer should be mindful, such as: underestimating the importance of a proper color, knowing for a fact that the right color identifies the brand image; excessive experimentation may produce a creative logo but may fail in terms of identifying the logo design to the company’s brand; undervaluing custom typography since, it is a fact that custom lettering is more identifiable in a logo than a font downloaded off the internet.