Benefits of Responsive Website Design for Search Engine Optimization
Responsive website design is the endeavor to design websites that can work across the various devices owned by internet users. Website designers therefore make it their duty to create sites that are easy to use and navigate. According to recent research statistics, it’s been found out that many people prefer browsing the internet using their mobile devices as opposed to doing it on the computers. Because of this, any business organization worth its salt has to think about adopting responsive website design if they wish to remain in the market. Ensuring that your website is optimized to work on several different devices has numerous advantages. Here are some of the advantages of such optimization.
Enhances User Experience
A responsive website design allows users to navigate easily through it. Their overall surfing experience is thus greatly enhanced because they are able to get what they want faster and more efficiently. Websites are usually ranked on search engines depending on the time spent by users on the site.Good usability and ease of access for a website will definitely mean that visitors will browse the site for long.And the result of this will be enhanced ranking for your site.
Encourages Sharing On Social Sites
Social media marketing is most popular form of marketing in the current business model. This is the reason why almost every company is trying its best to get its customers to engage on social media sites. You therefore need to ensure that your website is designed such that users can easily link up and share content on social sites if you want to enjoy this benefit. And this can only be achieved through responsive web design, which will increase positive interaction and brand marketing.
Eliminates The Need to Duplicate Content
Some business owners have chosen to have separate mobile websites from the one accessed by desktop computers. But to do this, you will have to create two separate urls and then reproduce content for each site. This approach, however, leads to wastage of resources, including time. It can be avoided by creating a responsive website which can work on all devices. Your website will, therefore, enjoy a boosting in SEO rankings across different search engines.
Enhanced Speed of Page Loading
Most search engines use the page loading speed to rank websites. Sites that take more time to load are less preferred to those that take less time. And the more time a website takes to load its pages, the more frustrating and inconveniencing it will be for the users. Responsive website design will generally improve page loading speed, implying that the rating of your website will be enhanced as well.