Why Internet Marketing is Important
Business success is crucially based on promoting products and services in order to get new customers. Since the inception and advancement in technology, the internet and the World Wide Web has been majorly advanced into an information source that has attracted many business owners by offering a platform in which they can advertise their products and services to reach a considerable number of people at a go. Many companies in this century have ventured into internet marketing as a major form of advertising with the aim of selling their products and services to someone that sees this advertisement. Placing of orders, payments and delivery of goods and services have been made quick to the consumers using the internet by the practicability components offered by the internet.
The companies are able to establish a communication channel between them and their customers on a wide scale which has reduced considerably the time taken by the consumers to communicate with the business. Product recognition as well as increased improvement of the business image to the customers has led to increased sales. Companies save on costs such as holding costs, rental costs and storage costs, when purchase of products is made using credit cards, time taken to carry out purchase transactions is also reduced.
Knowing everything about a product the customer is planning to buy is important to him/her before purchasing a product because they get to know the pricing of the products and compare with the budgets they have made. A purchaser is able to make an enlightened choice about a product before buying, by inquiring and getting complete information about it in the internet like its pricing, the business location as well as other products offered by the company.
Internet marketing has significantly challenged traditional forms of advertising; it has significantly grown in comparison to other forms of marketing such as radio advertising. Registration of members, opinion polls used by customers to give their thought on services they have received and newsletters used to update members on changes by the company are some of the prominent features of internet marketing.
Different approaches should be accepted for online marketing to be actualized. information given by the websites should be dependable, genuine and pleasurable. Customers should be able to access and maneuver the site with ease and should be able to understand it. Marketers should also understand information technology and implement up to date marketing strategies to ensure that their customers access their services with high speed and safe transactions which will give them comparative advantage against their competitors, and strengthen their customer’s loyalty.